Effective communication in a world of imperfect systems

So what is the difference between systems and communication? Well, the problem with systems is that they are unable to predict or function in situations where the organization is faced with a situation it does not know about. For most people it is hard to understand why BP could let a simple pressure valve determine the future image of the corporation. When one look at the situation that BP was faced with it was not the failure of the system that was the problem but it was the inability to understand the communicative risk that was involved.

BP or Transocean as the drilling company is called, knew from the systems that when they decided to cut costs and not maintain this simple safety feature that there was a certain chance that if a accident would happened they would be unable to shut down the flow of oil. Because Transocean did not understand the communicative aspect of such an incident happening there cost-benefit analysis did not take into account that the risk was not only to the rig and surrounding environment, but also to the reputation and image of themselves and their biggest client BP. This failure of comprehension was the biggest mistake that the company made when they decided to rely on only there systems to give information about the processes.

To me it is the combination systems and effective organizational communication that will enable companies to identify and counter future events. The systems will tell you what you already know while organizational communication collects new knowledge and ensures that it is effectively spread to the people who needs to know and can act. Of cause this requires the right type of managers and leaders but I’m convinced that leaders who are unable to work and comprehend these two aspects will cease to exist thorough a Darwinian process that have been in progress for the past ten years and that will continue for the next ten to come.

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