From time to time the discussion of ethics arises in the CSR debate. We would like to think that CSR is a way for organisations to conform to the norms of society and what is expected from companies in terms of behaviour. But can you really directly link ethics with CSR ?
First of all, I would like to make my position clear on what I think of ethics and its relation to organisational behaviour. People can be ethical in the way that they can distinguish between what is good and what is bad or at least most people can do so. That can make a fairly good decision on the consequences of their actions in most cultures around the world even though they have never been there before. There will of cause be differences from region to region based on cultural norms, religion, politics etc. but it would be fair to say that all cultures would not accept murder, theft, or other forms of harmful behaviour towards people.
Secondly, organisations are made up of people but this does not mean that the sum of their ethics can describe the decision making process that it goes through. Rather an organisation lets say a company, will develop it own rational for make decisions. In this case it can be profits as the raison d’etre is to make a profit for its owners, it is what one could call a fundamental condition of being a firm. So even though people might bring ethics in to their workplace it will be overruled by the condition that they have to make a profit.
This it where it becomes interesting because what CSR is trying to do is to make the organisation receptive to other conditions or the ethics of other stakeholders. Remember that stakeholders can be other organisations as well as individuals that have a stake in the actions of the firm. These stakeholders might have other raison d’etre than the firm such as reduction pollution or creating better work conditions. They might not regard profit as a very noble goal at all or they might even think that the whole concept of profit before people is an unethical condition. But with CSR the two create a platform from which that can communicate in a meaning full way. As one can not talk to an organisation like wit people so what is needed is the creation of a language that both parties can think of as meaningful and as a way that it can express its ethics through. In terms of CSR this language have become expressed through the use of systems.
CSR systems are in my mind the codification of ethics that enable organisations and stakeholders to communicate with each other in a meaningful way. With my almost 15 years around different management systems I have come to believe that the only way an organisation is effectively able to communicate with it self or with its surroundings is though the use of systems. Mind you I have used the word effectively as individual are able to communicate outside the management system but it will always less effective in relation to reaching organisational goals. Codification means that the organisation negotiate and in some cases just accept the norms which a stakeholder present. F.eks. is the ten principle in the Global Compact a codification which a large proportion of firms are willing to accept and subscribe to. Or a firm can subscribe to the code in SA8000 that communicate to stakeholders that this organisation is upholding the Human Rights, Rights of Children and ILO declarations and conventions. This does not mean that individuals can make mistakes and break the rules or that decisions can be made which are poor or bad, but like “people” this is what is to be expected.
So back to the question if you can directly link ethics to CSR. If one accept the sentence that; “people can be ethical but organisations can’t”. Then one needs to invent some form of bridge between the two that gives meaning, but at the same time accept the conditions that each must function under. For people this means the ability to distinguish between good and bad, and for organisations their raison d’etre eg. Profit (firm), knowledge (education), helping the poor (NGO?), survival (the poor), etc. Bringing these two together is done through the use of systems that enable toe codes from one stakeholder to be understood and acted upon by the other. This bridge or translation systems is continuously negotiated between the parties involved based on their individual understanding of what is good. So can you directly link ethics and CSR? Well yes if you accept that CSR is a coding system for effective communication between stakeholders that would otherwise not understand each other.
- Corporate Social Responsibility and Ethics (adamdawood.wordpress.com)