Kant said; “Enlightenment is man’s leaving his self-caused immaturity. Immaturity is the incapacity to use one’s intelligence without the guidance of another. Such immaturity is self-caused if it is not caused by lack of intelligence, but by lack of determination and courage to use one’s intelligence without being guided by another. Sapere Aude! Have the courage to use your own intelligence! is therefore the motto of the enlightenment…” (Critique of Pure Reason)
But it would seem that Business did not learn that listening meant one had to listen to somebody else than the ones that represent the status quo.
What happened when it became common sense and a taken for granted thinking, that any business venture claiming to be socially responsible had to have a direct link to the bottom-line? As a keen follower of CSR and developments within business ethics it seems that the discourse of Corporate Social Responsibility have steered of course and to some extend have fall down a cliff.
CSR was about (I thought) making a difference to society not because it made good business sense, but because it was the right thing to do. Now it seems to be the other way around. Even though I to a large extend blame Porter and Kramer for their so-called “shared value” they only tap into a discourse, which already existed in the mainstream business culture. That “there is one and only one social responsibility of business – to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud “(Thanks, Friedman for making it clear). That in order to be a legitimate in business one had first of all to think of the bottom-line, that even though business might disclaim Freidman’s claim they continue to follow his credo. CSR have become a business opportunity rather than change in they way that business relate to the society and communities that they are a integrated part of.
It seems to me that companies that pursue profit in the name of CSR are trying to stand on both sides of the river. Claiming that they have not left their liberal roots, while at the same time trying desperately to convince their more critical stakeholders that they are continuing down the path of rightness.
However, at the core of CSR is the ability to see beyond narrow self-interest looking beyond profit seeking and towards doing the right thing rather than doing things right. I do not claim that any business will be any more successful, or that they will even have a better brand or see an increase in dedicated employees. What my argument is that in order to really and I do mean really, know ones business environment one have to be open, open in a way that puts aside narrow interests of division leaders and executive managers and beyond one owns business raison d’etre. Individual business leaders have to realise that their actions cannot only be guided by the search of “the business case” they will have to use their intelligence to incorporate the guidance of the people who is affected by their decisions.
- CSV or CSR? (theunspunblog.com)
- Why Organizations Gain From Having A Great Csr Report (ruralstops.blogspot.com)
- Getting to the context of CSR – Letting mentally handicapped people contribute (sriportfolio.com)
- How CSR Ratings Are Reviewed By A Lot Of Businesses Worldwide (ruralstops.blogspot.com)